April Newsletter
Welcome to the April 2011 edition of the 18INT newsletter! Add Open Graph Tags Have you added Open Graph tags to all of your content? I haven't either, but it feels like it's time because Facebook is beginning to leverage the tags to enhance how the links appear in users' news streams. Despite a recent report from Forrester that content on Facebook is not not driving eCommerce sales, being present on Facebook remains imperative. We just haven't figured out the formula yet. I know this because I've seen Google ads drive people to a microsite that accomplished increasing offline sales. [caption id="attachment_279" align="aligncenter" width="455" caption="How a link to Rand-o-Matic appears in the Facebook news stream."][/caption] I'm sure we can agree that controlling how links to our content appear in the Facebook stream supports…