The brand center we built with Applied Design Works back in 2017 was given a significant upgrade in 2023. The entire site was rebuilt from the ground up, this time using blocks, which had become standard for WordPress, and we’d proved worked well previously when working for the Dartmouth Health brand center. We also integrated more robust access to the site via Microsoft Entra SSO. WordPress plugins make this easy. This site is available to the public Internet, but private to authorized users, most of whom are NYL Langone employees. The balance are design professionals who may not have accounts in the NYU system. All users access the site securely either through SSO or via strong passwords and multi-factor authentication (MFA).
We also added classes of users to this version of the site which offers special content to those with extended privileges. And we implemented a new analytics platform to support the sophisticated tracking done on the NYU side.
This was part of a larger effort led by ADW, with full details presented on their site.
