July Newsletter
Welcome to the July 2011 18INT newsletter! You can trust us to do the job for you Does the title of this section make you feel more positively about 18INT? The Neuromarketing blog recently reported that adding that phrase to the end of an ad for an automotive services company caused customer trust to jump significantly. Their positive take advises us simply to remind our customers that we can be trusted. And yet, I hear the dark side whispering to me about how these magic words will win more business, regardless of anything else that's done. The truth is authenticity wins. Tricks just eat up good will, and then they stop working. We have seen how a decade ago, SEO was all about tricking the search engines into showing your…