Category: Work Status

Support for existing Clorox sites continued this quarter. Brands include Fresh Step, Scoop Away and Liquid Plumr. We also launched a new ecommerce site running on WordPress at prodrenalin.com for ProDAD. The site offers software for sale using the WP eStore plugin for managing sales.

The Scoop Away site redesigned and replatformed. And we managed the building of the first WordPress site for Clorox for the Formula 409 brand.

Noteworthy work this quarter included extended integration of Clorox's Fresh Step site with reviews vendor BazaarVoice to indicate when reviewers are compensated with a reward such as a coupon. Additionally, a pilot effort to build a site on the Silver Stripe CMS began.

Apart from ongoing support for Clorox web sites, the Fresh Step site launched a campaign called CatDance as a feline homage to the Sundance festival that included a film contest.  

In this last quarter of 2012, we launched a redesign of glad.com on the Expression Engine platform, the first in an effort to make all sites for Clorox use a content management system (CMS).

During the second quarter of 2012, we continued to supported Clorox with Web site maintenance for Hidden Valley Range, Glad, K.C. Masterpiece and Kingsford sites. The new Fresh Step site also demanded a lot of attention.

The first quarter of 2012 found us continuing technical leadership for Clorox in supporting sites for Hidden Valley Ranch, Kingsford and Pine-Sol. More significantly, we lead the team in launch an all-new site for Fresh Step cat litter that includes a loyalty program provided by 3rd party vendor ePrize. We wrote documentation and unit tests for a javascript library maintained by gaming social network Hi5. Tests were built in Jasmine.   We built a blog for Legacy Games  to keep fans informed about their new Jane Austen game. The platform is WordPress using a commercially available theme. Standing up these marketing sites is fast and cost effective for marketers with thrifty budgets. The build included integration with MailChimp.    

Welcome to the October 2011 18INT newsletter! Which browsers to support/test your site on? How do you decide which browsers to support or test on with your web sites? During the past year, global browser usage stats show Chrome doubling its share of the market, from just under 12% of users to just under 24%. Their gains seem to have come at the expense of Internet Explorer and Firefox, though each of those browsers are still used by more users than Chrome. Safari and Opera continue to hold steady with their small share of the market (under 6% and 2%, respectively.) Of course, there are current and older versions of each browser to consider, as users don't all upgrade versions right away. The gs.statcounter.com site is a good reference for…

Welcome to the July 2011 18INT newsletter! You can trust us to do the job for you Does the title of this section make you feel more positively about 18INT? The Neuromarketing blog recently reported that adding that phrase to the end of an ad for an automotive services company caused customer trust to jump significantly. Their positive take advises us simply to remind our customers that we can be trusted. And yet, I hear the dark side whispering to me about how these magic words will win more business, regardless of anything else that's done. The truth is authenticity wins. Tricks just eat up good will, and then they stop working. We have seen how a decade ago, SEO was all about tricking the search engines into showing your…